According to scientific studies, color has a strong influence on workplace behavior. Researchers have discovered that physiological changes occur when people are exposed to certain colors. Colors, for example, can excite, stimulate, tranquilize, depress, increase appetite, and create feelings of warmth or coolness, to name a few. With that being said, it is important to understand how different colors tend to impact workplace behavior so you are able to choose a color scheme for your office that will yield positive vibes and high productivity among employees.
The color blue is most affective on our minds and tends to promote trust, communication, efficiency, and focus in the workplace. Blue is used best as a primary color for brainstorming spaces and detail oriented spaces. In areas with a lot of busyness and detail, blue tends to relax the space and pull everything together, keeping employees calm and focused on the tasks at hand. Blue is widely used in the offices of online media companies like Facebook, Twitter, and Skype to signify strength, trust, and dependency in the brand.
The color yellow is known to affect self confidence in employees during office hours, however too much yellow in an office space can lead to higher levels of anxiety and increased tempers. Using yellow as an accent to other colors is stimulating and energizing, and induces a sense of optimism. Yellow is best used in high-energy creative spaces and collaborative areas.
The color red most commonly affects elements of the body. Red tends to raise heart rate, increase brain wave activity, and stimulate appetite. For these reasons red is used best in spaces with a lot of physical activity, like break rooms and recreation areas, or spaces where employees work at night. Red is commonly used in the offices of companies that boast excitement and youthfulness, like Coca Cola, Target, and Google.
The color green often affects the balance between mind, body, and emotions. Green stimulates a wide range of feelings and emotions. The color green boosts creativity and enhances creative performance, calms the nerves and inspires innovation, promotes harmony and balance and reduces anxiety and eye strain. In offices green is good to use in innovative and brainstorming spaces, and also spaces where computers are used.
The color orange, according to The Huffington Post, is the best color for concentration and productivity. This is because orange is known to symbolize endurance, generate enthusiasm, and boost creative performance. Like yellow, orange works best as an accent color in high-energy creative spaces.
Often times, in both home and office environments, the lighter the shade the less dramatic the response. It is important to keep this in mind when choosing the intensity of paint and furniture colors. Although color does not affect every person the same way, it is a universal mood, behavior, and productivity influencer that should always be carefully considered during the process of designing of a space.
How the Color of Your Office Impacts Productivity | Entrepreneur